4DX promises 3D film with roller-coaster intensity, but will it kill cinematic storytelling?

Is 4DX just Smell-O-Vision 2.0 or the future of movie-going? Call it what you will, but the cinema experience is getting a shakeup with new technologies that theatres hope will take a bold step beyond 3D.

from CBC | Express Feed News http://ift.tt/2i5efBi